Michael Saylor’s company has launched its first non-US perpetual preferred shares, offering a 10% dividend, in the European market. Despite the attractive yield, investor response has been lukewarm due to the unique structure and access challenges of the European financial markets. Known for his investments in Bitcoin and other cryptocurrencies, Saylor introduced these preferred shares to create new investment opportunities for his company. While these shares have been available in the US and are generally favored for their stable returns, European investors face regulatory complexities and market access issues that hinder full adoption. Additionally, the availability of diverse alternative investments in Europe contributes to the subdued interest. This development marks a significant step in the company’s global expansion efforts, but to boost European investor confidence, the company needs to enhance transparency and accessibility, adapting its strategy to better meet local market demands.
Source: coindesk