Cloud AI developer Anthropic took a sarcastic jab at OpenAI’s plan to include advertisements in ChatGPT during the Super Bowl, viewed by millions worldwide. This campaign emerged amid intensifying competition in the artificial intelligence sector, where companies strive to attract more users. OpenAI’s ChatGPT, a well-known chatbot, has achieved significant success by providing AI-based information and services to users. Recently, OpenAI announced its intention to integrate ads into its platform, aiming to generate new revenue streams and strengthen its growth, which is expected to alter the user experience. Anthropic leveraged the Super Bowl, a major global sporting event in the United States, to launch an ad campaign humorously targeting OpenAI’s advertising strategy. This highlights the fierce competition and diverse tactics within the AI market. While this rivalry fosters improved services and innovation for consumers, concerns remain about increased ad burdens and data usage limits. It remains to be seen how users will accept these changes and how other companies will adjust their strategies accordingly.
Source: decrypt
