AMC Theatres, a leading cinema chain in the United States, has refused to screen an award-winning short film created using artificial intelligence (AI) in its pre-show advertisements. This decision comes amid intense debates in Hollywood regarding the creative role and impact of AI technology. Despite the growing popularity of AI-generated films and content, some traditional media and entertainment companies remain cautious about adopting this technology. AMC’s move is seen as an effort to ensure the creative and legal integrity of its films and advertisements, especially as questions arise about the rights and ethical considerations surrounding AI creations. AI has brought significant changes to filmmaking, music, and other arts by accelerating creative processes and introducing new dimensions. However, its use has also sparked controversies involving the rights of human artists, creative ownership, and ethics. Major Hollywood studios and artists are currently evaluating the legal and creative implications of AI-assisted content to develop appropriate policies for the future. AMC’s decision to block the short film suggests that the entertainment industry is hesitant to fully rely on AI without further research and clarification. It is likely that new regulations and guidelines will be established to protect creative rights while harnessing the benefits of emerging technologies for society.
Source: decrypt
