X, formerly known as Twitter, has announced that creators posting AI-generated war videos without proper disclosure will be excluded from its revenue-sharing program. Nikita Bier, Head of Product at X, emphasized that this measure aims to ensure users are aware of the authenticity and nature of content, especially on sensitive topics like war and conflict. In response to the rising popularity of AI-created videos and concerns about potential misinformation, X has tightened its policies to promote transparency around AI-related content. Undisclosed AI-generated war videos can mislead users and harm the information environment. The revenue-sharing program, which provides creators with income from their content, serves as a key incentive for engagement on the platform. Excluding non-compliant creators from this program may result in financial consequences, thereby encouraging responsibility and transparency. Overall, X’s new policy seeks to establish ethical boundaries in AI use and maintain content accuracy, setting a precedent that other social media platforms may follow to deliver trustworthy and authentic material. Balancing AI’s growing complexity with creators’ creative freedom remains a significant challenge.
Source: decrypt
