According to JPMorgan Private Bank’s 2026 Global Family Office Report, wealthy families show limited interest in both traditional and new investment avenues, with approximately 89% of family offices holding no cryptocurrency or other digital assets despite significant market hype. Family offices, which manage the wealth and investment strategies of affluent families, remain cautious due to the volatility and regulatory uncertainties surrounding cryptocurrencies. The report highlights a preference for traditional assets such as stocks, bonds, and real estate, considered relatively stable and reliable. Although cryptocurrencies have gained popularity in recent years, their rapid price fluctuations and unpredictable market trends have made large investors hesitant. This trend indicates a need for greater maturity and transparency in the crypto market to attract substantial institutional investment. In the future, improved regulatory frameworks and market stability may increase family offices’ interest in digital assets, but currently, they prioritize traditional investments to safeguard their wealth.
Source: coindesk
